旅居养老催生万亿市场 险企多元布局为活力老人开启养老新体验

Core Insights - The trend of "travel nursing" is gaining popularity among elderly individuals in China, reflecting a shift in their lifestyle preferences towards seeking quality and engaging experiences in retirement [1][2][3] - The aging population in China is expected to drive significant growth in travel nursing services, with predictions indicating that over 100 million health-conscious elderly individuals will participate in travel activities by the end of the 14th Five-Year Plan [2][3] - Government policies are increasingly supportive of the travel nursing sector, with initiatives aimed at developing travel nursing destinations and promoting related services [2][3] Industry Trends - The travel nursing market is transitioning from a niche to a mainstream market, with a projected market size of 5 trillion yuan by 2035 [3] - Local governments are actively promoting travel nursing industries, with regions like Yunnan and Hainan seeing significant increases in elderly visitors [3][4] - Insurance companies are entering the travel nursing space, leveraging their existing customer bases and financial resources to offer innovative products and services [4][6] Company Strategies - Major insurance firms are integrating travel nursing services with their existing insurance products, allowing customers to access travel nursing benefits upon purchasing insurance [4][5] - Large insurance companies are establishing networks of retirement communities across various regions to facilitate mobility for clients seeking travel nursing options [5] - Smaller insurance companies are encouraged to adopt a cautious approach, focusing on partnerships and niche markets to build their presence in the travel nursing sector [7][8] Market Opportunities - The travel nursing sector presents a unique opportunity for insurance companies due to their established trust with elderly clients and strong financial capabilities [6] - There is a growing demand for specialized services in travel nursing, such as cultural experiences and wellness retreats, which can be capitalized on by insurance firms [8] - Collaboration with local governments can provide insurance companies with access to resources and incentives, enhancing their competitive edge in the travel nursing market [8]