Nexxen’s ACR Audience Segments Licensed by Yahoo DSP for Activation

Core Insights - Nexxen has licensed its automatic content recognition (ACR) audience segments to Yahoo DSP, enhancing advertising capabilities across the U.S., U.K., and Germany [1][2] Group 1: Partnership and Offerings - The collaboration allows advertisers to access both off-the-shelf and custom ACR audience segments within Yahoo DSP, specifically enhancing the Unified TV Audience offering in the U.S. [2][4] - Nexxen's ACR data will be integrated with other leading TV data partners and will utilize Yahoo ConnectID to strengthen targeting capabilities [2][4] Group 2: Advertising Insights and Tools - The ACR segments provide advertisers with insights at various levels, including genre, network, program, and brand-level ad exposure data, facilitating a comprehensive understanding of TV-viewing behavior [3][4] - This integration enables marketers to achieve incremental reach, manage frequency across platforms, and engage in competitive conquesting more effectively [3][4] Group 3: Strategic Goals - The partnership aims to provide global data assets that can adapt across markets, formats, and buying platforms, allowing brands to leverage real TV-viewing insights [4] - Nexxen's technology stack, which includes a demand-side platform (DSP) and supply-side platform (SSP), is designed to support advertisers in achieving their diverse goals [5]