Zhong Guo Jin Rong Xin Xi Wang·2025-10-16 13:08Core Viewpoint - Zheshang Bank's Changsha Branch has made significant progress in regional layout with the opening of Liuyang Sub-branch, marking a strategic partnership with the Liuyang municipal government [1][3]. Group 1: Strategic Development - Since its establishment in July 2018, Zheshang Bank's Changsha Branch has focused on serving the real economy and has integrated deeply into Hunan's economic and social development, achieving a total asset balance exceeding 60 billion yuan [3]. - The establishment of the Liuyang Sub-branch extends the bank's service reach into key county areas, aligning with the "Strong Provincial Capital" strategy and promoting regional coordinated development [3][4]. Group 2: Financial Services and Innovations - The Liuyang Sub-branch will adhere to the "Good Financial" philosophy, acting as a financial partner for the government, a financial advisor for enterprises, and a financial consultant for residents [4]. - The sub-branch aims to implement a financial advisory system and participate in building a comprehensive financial ecosystem in the county, introducing innovative models like the "Good Credit Project" to provide targeted financial services [4][5]. Group 3: Focus on Local Economic Development - The sub-branch will leverage Zheshang Bank's expertise in supply chain finance, technology innovation finance, and inclusive finance to align with local industrial development plans and major project needs, offering efficient and flexible financial solutions [5]. - The bank will prioritize customer-centric comprehensive collaborative reforms to optimize resource allocation, aiming to establish the Liuyang Sub-branch as a benchmark for county economic services and enhance its brand influence in Hunan [5]. Group 4: Future Outlook - The opening of the Liuyang Sub-branch is seen as a new starting point for Zheshang Bank's Changsha Branch to seize opportunities for high-quality economic development in Hunan, with a commitment to improving financial services and contributing to the province's modernization goals [6].