古越龙山：公司近年来积极推动黄酒文化传播和消费场景创新

Core Viewpoint - The company is actively promoting the culture of Huangjiu (yellow wine) and innovating consumption scenarios, with a focus on engaging younger consumers through various initiatives [1] Group 1: Cultural Promotion and Consumer Engagement - The company has established 65 tasting and slow wine houses globally to serve as important venues for spreading Huangjiu culture and connecting deeply with consumers [1] - The company participates in events such as the "7·9" festival, music festivals, and sports events, as well as conducting online live broadcasts to closely engage with younger consumer groups [1] Group 2: Product Development and Market Recognition - High-end products like "Guo Niang 1959" and "Qing Hua Zui" have received positive market recognition, contributing to the overall value recovery of Huangjiu [1] - The company plans to continue optimizing its product structure and enhancing brand value in the future [1]