Mei Ri Jing Ji Xin Wen·2025-10-16 14:01Core Insights - The Chinese automotive market experienced both month-on-month and year-on-year growth in September 2025, with retail sales reaching 2.241 million units, a 6.3% increase year-on-year and an 11.0% increase month-on-month [1] - The trend of "decreasing price competition and stable promotions" is emerging in the market, leading to a more stable automotive environment [1] - Domestic brands continue to outperform, while joint venture brands face challenges, with only a few exceptions showing positive performance [1] Domestic Brands Performance - In September, domestic brands achieved retail sales of 1.5 million units, marking a 13% year-on-year increase and a 12.9% month-on-month increase, capturing 66.9% of the domestic retail market share, up 3.6 percentage points year-on-year [2] - The penetration rate of new energy vehicles (NEVs) among domestic brands reached 78.1%, solidifying their position as a sales driver [2] - BYD remains a leader among domestic brands, although it experienced its first year-on-year decline in sales since March 2024, with September sales at 396,200 units, down 5.52% [2] Key Competitors in Domestic Market - Geely and Chery are actively increasing their market share in the NEV sector, with Geely reporting sales of 273,100 units in September, a 35.24% year-on-year increase [3] - Chery, which recently listed on the Hong Kong Stock Exchange, achieved sales of 255,600 units in September, up 8.90% year-on-year [3] - Other domestic brands like Changan and Great Wall also reported significant growth, with Changan's sales at 266,300 units (up 24.92% year-on-year) and Great Wall's at over 133,600 units (up 23.29% year-on-year) [3] Joint Venture Brands Performance - Joint venture brands saw a month-on-month sales increase but faced year-on-year declines, with mainstream joint venture brands retailing 490,000 units in September, down 6% year-on-year [4] - Luxury brands also experienced a year-on-year decline, with sales of 240,000 units in September, down 1% year-on-year [4] - Volkswagen's joint ventures showed mixed results, with SAIC Volkswagen achieving a record high of 94,100 units sold, while FAW-Volkswagen faced a similar decline as other mainstream joint ventures [4] Performance of Foreign Brands - Japanese brands held an 11.6% market share in September, down 1.1 percentage points year-on-year, with mixed performances among different brands [5] - American brands saw a slight increase in market share to 5.8%, with SAIC General reporting a remarkable year-on-year sales increase of over 124% [5]