PepsiCo Launches Inaugural Global Farmer Awards, Honoring the Backbone of its Agricultural Supply Chain

Core Insights - PepsiCo launched its first-ever Global Farmer Awards to honor outstanding farmers, farming families, and advisors from its global supply chain, emphasizing the importance of agriculture in its business model [1][3][4] - The Perry Family Farm from Alberta, Canada, was awarded Farmer of the Year, recognized for its leadership in regenerative agriculture and long-standing partnership with PepsiCo [2][5] - The awards align with PepsiCo's pep+ Positive Agriculture agenda, which aims to implement regenerative practices across 10 million acres by 2030, having already achieved over 3.5 million acres as of 2024 [6] Event Highlights - The awards ceremony took place at PepsiCo's headquarters in Purchase, NY, gathering nearly 60 farmers and advisors from 19 countries [1][3] - Finalists were recognized across six categories: Sustainability, Next-Gen Farming, Leadership & Advisory, Heritage & Growth, Quality, and Farmer of the Year, showcasing a diverse representation of farmers [4] - The event included a broader agenda with plenary sessions, a Taste & Tell Expo, and panels where farmers shared regenerative practices with PepsiCo executives [9][10] Strategic Initiatives - PepsiCo is investing in farmer training, technology, and collaborations to enhance soil health, biodiversity, and watershed improvements [6][7] - The Climate Resilience Platform was launched as a digital tool to provide farmers with insights on climate conditions and potential impacts on yields [7] - The STEP Up for Agriculture initiative, developed in collaboration with Unilever and other retailers, aims to strengthen farmer support organizations and promote regenerative practices [7]