对私域直播虚假宣传违法行为立案30件 市场监管总局：已处罚没金额293万元

Core Viewpoint - The National Market Supervision Administration is intensifying efforts to combat false advertising in private domain live streaming, particularly targeting fraudulent practices that exploit elderly consumers [1][2][3]. Group 1: Regulatory Actions - A total of 30 cases of false advertising in private domain live streaming have been filed, including 6 cases against platforms and 24 against merchants, resulting in penalties totaling 2.93 million yuan, with an additional 6.63 million yuan in proposed penalties [1][3]. - The regulatory system has launched a special campaign to address false advertising related to drugs and health products aimed at the elderly, leading to the collection of 7,415 problem leads and the investigation of 4,516 illegal cases, with penalties amounting to 68.77 million yuan [2][3]. Group 2: Legislative Changes - The newly revised Anti-Unfair Competition Law came into effect on October 15, aiming to enhance the regulation of false advertising and clarify the responsibilities of platform enterprises [4]. - The revision addresses current market conditions and competition issues, detailing types of unfair competition and establishing standards for recognition, including keywords search, data rights infringement, and platform responsibilities [4]. Group 3: Industry Guidelines - Businesses are urged to adhere to principles of voluntariness, equality, fairness, and integrity in their operations, while being reminded of the importance of compliance with laws and ethical standards [5]. - Platform operators are specifically advised to avoid exploiting technology to undermine competition and to ensure compliance with the revised Anti-Unfair Competition Law [5].