Mei Ri Jing Ji Xin Wen·2025-10-16 14:46Core Insights - JD Group has announced strategic partnerships with CATL and Changan Automobile to enhance its automotive business, focusing on electric vehicle (EV) battery services and marketing channels [2][4][6] - The collaboration aims to create a one-stop automotive consumption model, integrating vehicle sales and battery services [3][4] - JD's automotive business has been expanding since 2018, with plans to increase its presence in the EV market and after-sales services [8][9] Partnership with CATL - JD and CATL will work together to develop a battery service ecosystem and establish a direct sales channel for CATL's battery swapping technology [2][4] - The new vehicle, expected to be priced between 100,000 to 120,000 yuan, will utilize the "chocolate battery swap" model [4][5] - This partnership follows previous agreements between CATL and GAC Group to launch multiple battery-swapping models [5] Collaboration with Changan Automobile - The partnership with Changan focuses on comprehensive marketing for passenger cars, motorcycles, and vehicle parts, aiming to enhance Changan's offline service network [6][7] - JD and Changan have previously collaborated on AI customer service solutions, indicating a growing relationship [6][7] Expansion of Automotive Business - JD's automotive division has undergone significant restructuring, integrating various sales and service channels to enhance its market presence [8][9] - The company is actively recruiting for automotive-related positions, indicating a commitment to strengthening its automotive capabilities [10] Market Positioning - JD is positioning itself not just as a vehicle seller but as a comprehensive service provider in the automotive sector, focusing on user insights and after-sales services [9][10] - The company has established experience centers in several cities to facilitate vehicle display, test drives, and retail services [9]