Zhong Guo Zheng Quan Bao·2025-10-16 15:04Core Viewpoint - JD.com is actively expanding its presence in the automotive sector through strategic partnerships and new product launches, aiming to create a comprehensive automotive consumption model. Group 1: New Product Launches - JD.com announced the launch of a new car in collaboration with GAC and CATL, set to debut during the "Double 11" shopping festival. The vehicle is a 5-seat compact car with a range of 401 to 600 kilometers, priced between 100,000 to 120,000 yuan, and will be exclusively sold on JD's platform [3][4]. - The new car is a battery-swappable version of the GAC Aion UT, developed through a tripartite collaboration involving JD.com, GAC, and CATL [3]. Group 2: Strategic Partnerships - JD.com signed a strategic cooperation agreement with CATL to leverage JD's nationwide service network for battery aftermarket business, establishing direct sales channels for battery swapping and promoting a vehicle-battery separation model [4]. - A strategic partnership was also formed with Changan Automobile Group to enhance the marketing of Changan's passenger cars, motorcycles, and vehicle ecosystem products, as well as to improve offline service networks [4]. Group 3: Automotive Business Development - JD.com is developing a "one-stop automotive consumption model" in collaboration with leading automotive companies, indicating a shift towards a more integrated automotive ecosystem [6]. - The company has been progressively enhancing its automotive business since launching its vehicle trading platform in 2018, establishing an automotive division in 2021, and rebranding its service platform to "JD Car Maintenance" in 2022 [7][8][9]. - In 2023, JD's automotive division became independent, focusing on a full lifecycle service model for car owners, which includes buying, equipping, maintaining, using, and exchanging vehicles [10].