多家外卖平台试点取消骑手超时罚款
Zheng Quan Ri Bao·2025-10-16 16:11

Core Insights - JD.com has initiated a pilot program in 25 cities to replace the penalty system for delivery riders with a "service points" management mechanism, aiming to shift from punitive measures to positive incentives [1] - Meituan plans to eliminate the penalty for delivery delays by the end of 2025, having already tested a points-based system in 22 cities [1] - Ele.me is also testing a new service points system to replace the penalty for late deliveries, with plans to expand this initiative to more cities in October [2] Industry Trends - The simultaneous adjustments by multiple platforms indicate a shift towards balancing commercial efficiency with labor rights, reflecting a trend towards more refined governance in the platform economy [2][3] - The recent draft regulations from the State Administration for Market Regulation emphasize the need for platforms to ensure fair labor practices and protect delivery workers' rights [2] Management Strategies - The new management approach focuses on a "reward-based" system rather than a punitive one, which is seen as a proactive response to regulatory requirements and a strategy to enhance rider loyalty [3] - The transition from a focus on speed to a focus on value and fairness in the delivery industry is highlighted as a significant governance upgrade [3] Challenges and Collaboration - The main challenge in implementing these changes lies in balancing consumer expectations for delivery speed with the complexities of riders' working conditions [3] - Successful implementation requires collaboration among platforms, riders, consumers, and government to optimize algorithms, enhance transparency, and improve communication [3]