“从代工到品牌，我们用了20年！”中国割草机广交会“圈粉” 凭什么赢得全球客户？

Core Insights - The article highlights the emergence of a new generation of boundary-free smart lawn mowers from Chinese manufacturer Daye Co., which is gaining traction in international markets, particularly at the 138th China Import and Export Fair [2][3] - Daye Co. has transitioned from OEM to private label and now to its own brand, with overseas revenue projected to reach 97.86% by 2024, showcasing a significant shift in Chinese manufacturing from "OEM export" to "brand export" [2][8] - The company has developed advanced visual recognition technology that allows its mowers to identify grass texture rather than relying solely on color, addressing long-standing user pain points in the industry [3][4] Company Development - Daye Co. has been in operation since 2006 and has evolved through three stages: initially as an OEM, then as a private label provider, and finally establishing its own brand [7] - The company plans to acquire the century-old German lawn mower brand AL-KO Gerte GmbH for €20 million, enhancing its presence in the European market [7] - By 2024, Daye Co. expects its foreign sales to account for 97.86% of its total revenue, primarily targeting markets in the U.S., Germany, France, and Poland [8] Market Trends - The lawn mower industry is experiencing rapid growth, with reports indicating a nearly 60% year-on-year increase in exports of Chinese lawn mowers by mid-2025 [2] - The global lawn mower market is projected to reach approximately $10 billion in sales by 2024, with Chinese exports expected to account for 14.5 billion yuan, representing a 30% to 40% share of the global market [9] - The shift towards smart lawn mowers with advanced features is becoming a trend in the industry, with Daye Co. leading the way in innovation [3][9] Production and Logistics - Daye Co. has established a global production network, including facilities in Mexico, Austria, and the U.S., to mitigate high logistics costs and tariffs [5][6] - The company has faced significant cost pressures, with shipping costs rising dramatically, prompting the establishment of overseas production bases to enhance efficiency [6] - Localized production has allowed Daye Co. to reduce supply chain response times and navigate complex international trade environments [6]