拼搏不止于绿茵场 资阳开辟三个“新赛场”

Group 1 - The cultural tourism market in Ziyang has shown significant growth during the National Day and Mid-Autumn Festival holiday, with a total of 1.9684 million visitors and a tourism revenue of 752 million yuan, representing year-on-year increases of 20.57% and 27.03% respectively [2] - The success is attributed to the combination of the holiday and sporting events, particularly the Sichuan Provincial Urban Football League match held on October 3, which created a vibrant atmosphere across the city [2][3] - The football match directly generated over 8.5 million yuan in consumption, with various venues acting as "second viewing sites" for fans, enhancing the overall experience [4][5] Group 2 - The integration of sports events with tourism and shopping has proven effective, with preliminary statistics indicating that the football match attracted over 30,000 cross-regional visitors, who also engaged in local tourism activities [6] - Ziyang's tourism department offered promotional activities and discounts for ticket holders, which contributed to a 15% increase in restaurant revenues and a 10.63% rise in hotel occupancy rates during the holiday [6][7] - The average length of stay for overnight visitors in Ziyang has increased from 1.71 days in 2024 to 2.35 days, indicating a positive trend in tourism engagement [7] Group 3 - The launch of the football league's mascots, "Chao Ge" and "Chao Mei," has attracted attention and is part of Ziyang's strategy to develop the trendy toy industry, leveraging local manufacturing capabilities [8][9] - The trendy toy market in China is expected to grow significantly, with projections indicating a market size exceeding 58 billion yuan by 2025, highlighting the potential for Ziyang to capitalize on this trend [8] - Ziyang is actively integrating creative design resources from local institutions and manufacturing capabilities to enhance its position in the trendy toy industry, fostering a "cultural tourism plus" development model [9]