OUTFRONT Partners With AWS to Modernize Out-of-Home Advertising

Core Insights - OUTFRONT Media Inc. has formed a strategic partnership with Amazon Web Services to enhance the planning and purchasing processes in out-of-home advertising using artificial intelligence [1][7] - The collaboration aims to integrate out-of-home advertising with digital and programmatic tools, aligning it more closely with online and mobile advertising [2][7] - The partnership with AWS and MadConnect seeks to standardize out-of-home inventory for programmatic platforms, transforming a traditionally manual process into a digital marketplace [3][4] Company Overview - OUTFRONT Media is positioned to lead the digital transformation in out-of-home advertising, creating new opportunities for agencies and brands to access and measure media more effectively [2][3] - The out-of-home advertising sector is experiencing rapid growth, with increasing market share compared to other media forms, and lower advertising costs [5] - Recent performance indicates that OUTFRONT's shares have increased by 23.2% over the past six months, significantly outperforming the industry growth of 2% [6]