OUTFRONT Partners With AWS to Modernize Out-of-Home Advertising

Key Takeaways OUTFRONT partners with AWS to modernize OOH advertising with AI-driven planning and measurement.The effort connects OOH with digital, mobile and connected TV through programmatic integration.Collaboration with MadConnect aims to standardize OOH inventory, boosting efficiency and transparency.OUTFRONT Media Inc. (OUT) recently announced a strategic partnership with Amazon Web Services (AWS) to upgrade how out-of-home (OOH) advertising is planned and bought. The goal is to make the entire proces ...