Core Insights - The peak daily order volume for food delivery services has surpassed 200 million, serving over 550 million users, highlighting the critical role of food delivery in daily life and the ongoing concerns regarding food safety [1] Regulatory Developments - The State Administration for Market Regulation has released a draft regulation focusing on the responsibilities of third-party platforms and food service providers in ensuring food safety, addressing issues such as unclear platform responsibilities and lack of transparency in food safety information [1][2] - Since September, multiple measures have been introduced to regulate the food delivery sector, including a draft for basic service management requirements and a meeting aimed at promoting healthy industry development [1] Focus on Food Safety - The draft regulation emphasizes the need for clear food safety responsibilities among platforms and merchants, detailing management requirements for platforms regarding the qualifications of food service providers [1][2] - A significant concern is the prevalence of "ghost kitchens," where businesses operate without a physical storefront, leading to regulatory blind spots. The draft proposes a "one certificate, one store" model to prevent multiple online stores from using the same operating license [2] Transparency and Consumer Trust - In response to consumer concerns about food safety, some restaurants are adopting live kitchen broadcasts and online transparency initiatives. The draft regulation mandates the implementation of "Internet + visible kitchen" practices, enhancing consumer access to information [3] - The regulation also aims to clarify jurisdictional issues and outline legal responsibilities for violations, addressing challenges in monitoring cross-regional operations [3] Industry Implications - The proposed regulations are expected to enhance the safety and transparency of food delivery services, ensuring that platforms fulfill their obligations in vetting service providers and maintaining food safety standards [3]
外卖平台和经营者监管新规拟出台 让外卖吃得更放心
Xin Hua She·2025-10-16 17:19