智通财经网·2025-10-16 02:07Core Insights - The Chinese smartphone market is experiencing a year-on-year decline of 3% in Q3 2025, indicating an ongoing adjustment phase with increasing competition among leading manufacturers [1][3] - Vivo regained the top position with a shipment of 11.8 million units, capturing an 18% market share, followed closely by Huawei with 10.5 million units (16% market share) and Apple with 10.1 million units (15% market share) [1][5] - The overall shipment volume for the Chinese smartphone market in Q3 2025 is 67.2 million units, down from 69.1 million units in the same period of 2024 [5] Market Dynamics - The market is gradually returning to normalcy after a period of fluctuations caused by national subsidy programs, with a more cautious shipment pace allowing manufacturers to maintain healthy inventory levels [3] - Major manufacturers are strategically updating their mid-range product lines, focusing on durability and reliability to meet consumer demands, with new models featuring large batteries and enhanced protection [3][5] Future Outlook - Despite the current decline, Omdia forecasts a moderate growth in smartphone shipments for the entire year of 2025, supported by national subsidies [5] - Local brands are differentiating their products through design, battery life, camera capabilities, and enhanced AI features to attract Chinese consumers, who are noted for their strong inclination towards AI [5]