我省举办“海南好米”进食堂推广活动

Core Viewpoint - The "Hainan Good Rice" promotion activity aims to enhance the brand's visibility and encourage the consumption of high-quality local rice products among the public during the National Food Security Promotion Week from October 13 to 19, 2025 [1] Group 1: Promotion Activities - The "Hainan Good Rice" initiative is a collaboration between the Hainan Rice Association and various grain enterprises to promote local rice products in canteens [1] - The promotion will extend into supermarkets and communities to introduce the "Hainan Good Rice" brand to a wider audience [2] Group 2: Product Quality and Standards - The rice showcased in the promotion consists of "Hainan Good Rice" gold award varieties, cultivated under green production standards, characterized by being "new, fragrant, and clean" [2] - The initiative emphasizes the cultivation of high-quality rice varieties through a comprehensive approach involving good seeds, methods, fields, opportunities, and systems [1] Group 3: Brand Development - Since 2019, the agricultural department has been actively developing high-quality rice varieties and conducting selection activities to identify those with promotional value [1] - The "Hainan Good Rice" brand has been featured in various exhibitions, including the Consumer Expo and culinary events, to further enhance its recognition [1]