东营创新实施品牌工程兴农富农，打造地理标志产品矩阵

Core Viewpoint - Dongying is undergoing a significant agricultural transformation, evolving from a region known for oil to one recognized for high-quality agricultural products and strong agricultural brands, which are driving rural revitalization and increasing farmers' income [1][2]. Group 1: Brand Development and Strategy - Dongying's agricultural brand development is a systematic project that integrates technological empowerment, quality foundation, industrial integration, and innovative marketing [1]. - The local government has recognized the shift from product competition to brand competition, emphasizing the importance of brand building as a strategic priority [2]. - Dongying has implemented a collaborative development path for brands, focusing on "regional public brands + enterprise product brands + agricultural product brands" [2]. Group 2: Product Recognition and Market Expansion - The Yellow River Delta crab has gained multiple authoritative recognitions, including dual certification as a geographical indication product, and its brand value has reached 3.193 billion [3]. - Recently, five local agricultural products, including the Yellow River Delta crab and rice, were recognized as national geographical indication products, enhancing their market presence [3]. - Dongying's agricultural products have successfully penetrated both domestic and international markets, including Hong Kong, Macau, and Thailand [3]. Group 3: Quality Assurance and Technological Innovation - The stability of brand quality is crucial, and Dongying's enterprises are focusing on strict quality control and a comprehensive industrial system [4]. - Advanced technology, such as intelligent temperature and humidity control systems, has improved production efficiency and product quality in mushroom cultivation [5][6]. - Dongying is collaborating with research institutions to enhance technological innovation and product diversification, significantly boosting product competitiveness [6]. Group 4: Market Integration and Community Engagement - Dongying has fostered a cooperative environment among farmers, cooperatives, and enterprises under the "Yellow River Delta" brand, creating a robust framework for brand development [8]. - The number of agricultural leading enterprises has reached 207, with three entering the "Top 500 Agricultural Enterprises in China" list, and over 6,000 cooperatives and family farms established [8]. Group 5: Marketing and Brand Promotion - Dongying has adopted an integrated marketing approach that combines online and offline strategies to enhance brand visibility [9]. - The "Yellow River Delta Agricultural Products" brand has been promoted through various events and online platforms, significantly increasing its influence [10][11]. - The local government is leveraging e-commerce and social media to expand market reach and engage consumers effectively [11]. Group 6: Industry Growth and Recognition - Dongying has developed three major industrial clusters, including modern livestock and specialty aquatic products, with six geographical indication products recognized nationally [12]. - The "Yellow River Delta Agricultural Products" brand has entered the top five in provincial influence, with 36 recognized provincial agricultural brands [12].