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Under Armour Struggles With Weak Demand Across Global Markets
Under ArmourUnder Armour(US:UAA) ZACKSยท2025-10-16 17:41

Core Insights - Under Armour, Inc. (UAA) reported a decline in first-quarter fiscal 2026 results, primarily due to regional weaknesses and a challenging macroeconomic environment [1][9] - North America, the largest revenue contributor, experienced a 5.5% year-over-year decline, attributed to lower wholesale orders and weaker retail traffic [1][9] - Management anticipates continued pressure in the second quarter, forecasting a low double-digit revenue decline [2][6] Regional Performance - International revenues fell 1.4% year over year to $466.6 million, with EMEA showing a 9.6% increase while APAC and Latin America faced declines [3][4] - APAC revenues dropped 10%, reflecting weaker consumer confidence and a competitive retail environment [4] - Latin America saw a 15.3% revenue decline, partly due to foreign currency headwinds, with a currency-neutral decline of 8% [5] Strategic Focus - Under Armour's strategy in APAC emphasizes rebuilding premium positioning through tighter distribution and disciplined pricing [4] - The company aims to restore sustainable growth momentum in fiscal 2026 despite current challenges [4][6] - Management is focused on strengthening regional operations and improving long-term revenue quality [6] Financial Metrics - UAA shares have declined 29.8% over the past three months, compared to a 5.5% decline in the industry [7] - The company is trading at a forward 12-month price-to-sales ratio of 0.41X, significantly lower than the industry average of 1.50X [8] - The Zacks Consensus Estimate for fiscal 2026 earnings indicates an 83.9% year-over-year decline, while fiscal 2027 estimates suggest a 310.9% increase [11]