Benzinga·2025-10-16 17:14Core Insights - Apple Inc. and Comcast Corporation's NBCUniversal have launched a new streaming bundle that combines Apple TV+ and Peacock, marking the first collaboration of its kind between the two companies [1][3] - The bundle will be available to U.S. users starting October 20, offering a significant discount of over 30% compared to purchasing the services separately [2][3] Pricing and Discounts - The bundle is priced at $14.99 per month for Apple TV+ and Peacock Premium, with a Premium Plus option available for $19.99 [3] - Customers subscribed to Apple One Family or Premier plans can receive a special 35% discount on Peacock Premium Plus, which is the first offer linked to Apple's all-in-one subscription service [3] Content Offering - Subscribers will have access to popular titles such as "Ted Lasso," "Severance," and "The Traitors," as well as live sports coverage including the NBA and the upcoming "F1 The Movie" [4] - The partnership will feature limited cross-content previews, allowing Peacock users to sample episodes from Apple TV+ shows and vice versa [5] Market Reaction - Following the announcement, CMCSA shares decreased by 0.86% to $29.47, while AAPL shares fell by 0.61% to $247.74 [6]