CNN is giving a new streaming app another shot — after its $300 million CNN+ died in less than a month

Core Points - CNN has launched a new streaming service called CNN All Access, set to debut on October 28, offering unlimited access to its live video feed, website, and video library for $6.99 per month or $69.99 per year, with a promotional discount for early subscribers [1][12] - The service aims to provide a centralized destination for CNN's journalism, contrasting with its previous failed attempt, CNN+, which had only 150,000 subscribers before being shut down [11][12][14] - There are concerns among CNN employees regarding the service's ability to attract new subscribers, especially given the current trend of consumers cutting back on entertainment subscriptions due to financial concerns [2][8][18] Company Strategy - CNN All Access is designed to reflect modern audience engagement with news, focusing on access rather than original programming, which was a key feature of the failed CNN+ [13][14] - The service is part of a broader trend where news organizations are adapting to changing consumer behaviors, with many Americans increasingly engaging with news through social media and podcasts [15] - CNN executives plan to discuss the go-to-market strategy for CNN All Access with staff on October 23, indicating a structured approach to the service's launch [10] Market Context - The number of paid streaming services per US household has decreased to 4.1, and 35% of US consumers reported cutting back on entertainment subscriptions recently, highlighting a challenging market environment for new streaming services [8] - CNN's trust levels among different political demographics show that only 21% of Republicans trust CNN, while 58% of Democrats do, indicating a polarized audience [15][16] - CNN's viewership has declined, averaging 459,000 viewers in primetime, significantly lower than competitors like Fox News and MSNBC, which may impact the new service's potential success [17]