How Colgate-Palmolive’s Hello amplifies marketing by gut-checking AI

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. It’s been nearly three years since the launch of OpenAI’s ChatGPT upended the worlds of advertising, media and myriad facets of the global economy. The door to an artificial intelligence-powered future has been unlocked, and savvy marketers are already walking through it at various stages of campaign creation, deployment and measurement. For Colgate-Palmolive pe ...