Zheng Quan Shi Bao·2025-10-16 22:27Core Insights - The launch of eSIM services by China's three major telecom operators marks a significant breakthrough in domestic communication technology, positioning China among the leaders globally in this field [1] - The adoption of eSIM technology is expected to reshape user habits and the competitive landscape of the telecom market, simplifying processes like number portability and enhancing device security [3][4] Group 1: eSIM Technology Overview - eSIM technology allows for the embedding of SIM functionality directly into device chips, eliminating the need for physical SIM cards, which enhances device design and user experience [1][2] - The global market for eSIM-enabled smartphones is projected to reach approximately 1 billion by the end of this year, with an expected growth to 6.9 billion by 2030, indicating a significant market opportunity for telecom operators [2] Group 2: Competitive Landscape - The strategic decision by Apple to exclusively offer eSIM versions of its iPhone Air globally, without a physical SIM card option for the Chinese market, has pressured Chinese telecom operators to accelerate their eSIM rollout [2] - The introduction of eSIM is anticipated to simplify the process of switching carriers, potentially transforming the market competition that has traditionally focused on package pricing [3] Group 3: User Experience and Market Implications - While many users currently prefer physical SIM cards for perceived security, the convenience of eSIM is expected to shift user preferences over time, similar to the transition from traditional banking to mobile banking [3] - eSIM technology integrates most functionalities into the device chip, enhancing security features such as anti-theft tracking and enabling users to manage multiple accounts easily [3][4]