【宝鸡】传统文化IP激发经济活力

Group 1 - The core viewpoint emphasizes the revival of ancient cultural elements through modern creative industries, particularly in Baoji, where bronze culture is being integrated into contemporary products and collaborations [1][2]. - Baoji Bronze Museum has initiated partnerships with various companies to develop a range of creative products centered around the "He Zun" IP, including plush toys and specialty foods, aiming to transform the cultural creative industry from resource display to IP operation [1][3]. - The integration of traditional craftsmanship, such as the fusion of Baoji bronze elements with Jingdezhen porcelain techniques, is leading to the development of innovative cultural products like tea sets and inkstones [1][2]. Group 2 - The traditional craft of Fengxiang clay sculpture is experiencing a revival, with over 1,000 people engaged in the industry, generating an annual output value exceeding 40 million yuan, and products being exported to over 30 countries and regions [3][4]. - The establishment of the Fengxiang Clay Sculpture Association aims to preserve and innovate this cultural heritage, promoting systematic skill transmission and diverse artistic expressions [4][5]. - Baoji's cultural resources are being integrated with modern technology and tourism, with initiatives to create unique cultural IPs that reflect the city's heritage and attract global attention [5].