走窄门、行慢路、向微光，上海链家的长期主义实践

Core Insights - Shanghai Lianjia has established a robust safety net for real estate transactions, exemplified by a case where a seller quickly sold a mortgaged property within 24 hours, aided by the company's "安心服务承诺" (Assured Service Commitment) and risk control team [1][6][7] - The "安心服务承诺" has evolved over eight years into a comprehensive system with 20 commitments, enhancing trust in high-value real estate transactions [2][7] - The company has allocated 16.08 billion yuan in guarantee funds, facilitating 151,900 transactions under this commitment [7][18] Commitment to Service - The "安心服务承诺" began in 2017 and has expanded from eight to twenty commitments, covering second-hand homes, new homes, and rentals [7][18] - The commitment includes features like full commission refunds if transactions fail and advance payments for property checks, fostering trust between buyers and sellers [7][10] Community Engagement - Shanghai Lianjia has transformed its stores into community hubs, providing free services such as water and rest areas for outdoor workers, with plans to expand from 65 to 120 such stations [14][18] - The company has initiated over 20,000 community volunteer services, with participation from over 68,000 agents, reinforcing its commitment to social responsibility [14][18] Professional Development - The company invests heavily in training its agents, emphasizing service awareness and professional ethics, ensuring they can provide comprehensive consulting services [13][18] - The "了不起的经纪人盛典" (Remarkable Agent Ceremony) celebrates agents' contributions, highlighting their role as the core brand asset of the company [10][11] Long-term Strategy - Shanghai Lianjia's approach focuses on long-term sustainability, emphasizing the importance of basic skills, agent retention, and social responsibility as keys to future success [18]