又一户外品牌闯IPO突击分红2.9亿

Core Viewpoint - The outdoor market in China is attracting national brands, with domestic outdoor apparel companies like Tanboer intensifying their capital movements as they prepare for IPOs, despite facing challenges such as fluctuating profits and high marketing costs [1][2]. Group 1: Company Performance - Tanboer's revenue has shown significant growth, increasing from 732 million yuan in 2022 to 1.302 billion yuan in 2024, with a remarkable 85% year-on-year growth in the first half of 2025 [2][3]. - However, the company's net profit has been volatile, with figures of 86 million yuan in 2022, 139 million yuan in 2023, 107 million yuan in 2024, and only 36 million yuan in the first half of 2025, leading to a declining net profit margin from 11.7% in 2022 to 5.5% in 2025 [3][4]. Group 2: Marketing and Sales Channels - A significant portion of revenue is allocated to marketing, with sales and distribution expenses reaching 508 million yuan in 2024, accounting for 39% of total revenue, an increase of nearly 12 percentage points from 2022 [4][5]. - Online sales have become a crucial growth driver, with online revenue rising from 226 million yuan in 2022 to 626 million yuan in 2024, representing over 52% of total revenue in the first half of 2025 [4][5]. Group 3: Inventory and Operational Challenges - Tanboer faces a severe inventory issue, with inventory value skyrocketing from 257 million yuan at the end of 2023 to 1.103 billion yuan by August 2025, a 262% increase [5][6]. - The inventory turnover days have significantly increased from 242 days in 2023 to 485 days in the first half of 2025, indicating a prolonged period for selling products [5][6]. Group 4: Controversial Dividend and Financial Health - Prior to its IPO, Tanboer distributed a substantial dividend of 290 million yuan, with over 80% benefiting the controlling Wang family, which raised concerns about the company's financial stability [6][7]. - This dividend payout led to a notable decrease in net assets from 741 million yuan at the end of 2024 to 487 million yuan by mid-2025, and cash reserves dwindled to only 26 million yuan [6][7]. Group 5: Future Plans and Market Sentiment - Tanboer plans to use the funds raised from its IPO for technology research, brand development, channel upgrades, and strategic acquisitions, although there are concerns that some funds may be used to address short-term liquidity issues due to the recent dividend [7][8]. - The company's path to listing on the Hong Kong Stock Exchange will be closely scrutinized due to its fluctuating performance, high inventory levels, and increased competition in the industry [7][8].