居民夜间消费意愿研究报告发布我省98.4%居民参与夜间消费

Core Insights - The report indicates that night-time consumption in Jiangsu Province has become an essential part of residents' daily lives, with 98.4% participation in night-time spending [1][2] - Online consumption dominates, but there is significant potential for offline growth, with a diverse range of channels emerging [1] - The peak consumption period is during the golden hours (20:01—22:00), while late-night spending (after 24:00) accounts for only 1.9% [1] Group 1: Consumption Trends - Night-time consumption constitutes 40% of residents' total daily spending, highlighting a new growth momentum in consumption [2] - The primary motivations for night-time spending include health-conscious living, with shopping, dining, and entertainment being the top three activities [1][2] Group 2: Consumer Satisfaction and Expectations - The overall satisfaction score for night-time consumption is 79.6, indicating a good level but with room for improvement [2] - Nearly 90% of residents expressed a willingness to increase night-time spending if the quality of entertainment, tourism, shopping, and dining improves [2] Group 3: Specific Consumer Preferences - In dining, residents desire more convenient ordering and delivery services, along with a wider variety of food options [2] - In shopping, there is a demand for rest areas, drinking facilities, children's play areas, and greater discounts [2] - In entertainment, residents are looking for immersive experiences, unique projects like escape rooms, and more family-friendly options [2]