冬装已开售，部分秋装五折缓解库存压力

Core Insights - The clothing market is experiencing a shift towards autumn and winter apparel due to sudden weather changes, with significant discount promotions being implemented to manage increased inventory pressure on autumn clothing [1][2][3] - Sales of autumn clothing have declined, with this year's autumn sales expected to be less than 20% of total sales, compared to over 40% in previous years [2] - Retailers are adopting flexible inventory strategies, including "dual warehouse shipping" to cater to the temperature differences between northern and southern regions [2][3] Group 1: Market Trends - The clothing market is bustling as autumn and winter garments become the main focus, with discounts reaching up to 50% on certain autumn items [1] - Retailers are facing challenges with autumn clothing sales due to high temperatures earlier in the season, leading to a need for promotional activities [1][2] - The introduction of winter clothing has begun, with a focus on lighter options to accommodate southern climate conditions, while thicker winter garments are being reserved for pre-order [2] Group 2: Sales Strategies - Retailers are adjusting their sales strategies based on regional temperature variations, with northern warehouses stocked with heavier winter clothing and southern warehouses focusing on lighter apparel [2] - The online retail sector is also adapting, with significant changes in order volumes, as northern orders now account for over 60% of total sales, while southern orders have decreased by 50% compared to last year [2] - New product categories are emerging in response to high temperatures, such as climate-adaptive clothing, which has seen increased search volume and sales [2]