“科技游”持续升温，如何开辟文旅新蓝海？

Core Insights - The rise of "tech tourism" is transforming traditional travel experiences into interactive and immersive adventures, utilizing technologies like AI, VR, and the metaverse to create engaging attractions [1][7][10] Group 1: Growth of Tech Tourism - Tech tourism is gaining popularity as it combines the allure of science fiction with real-world experiences, attracting visitors to innovative attractions like drone shows and VR experiences [2][4] - During the recent holiday season, attractions like Wuxi's Nianhua Bay saw a 14% increase in visitor numbers year-on-year, with over 2 million annual visitors and a repeat visit rate exceeding 50% in the Yangtze River Delta region [4][6] Group 2: Interactive Experiences - Various cultural venues are creating tech-driven experiences, such as the Qin Shi Huang Museum using XR technology to bring historical sites to life, and Nanjing Museum's VR exhibits that allow visitors to explore maritime history [5][6] - Family-oriented tech attractions are also becoming popular, with events at science museums drawing over a million participants, showcasing the growing interest in educational tech experiences [6][10] Group 3: Market Potential - The integration of technology in tourism is seen as a significant opportunity for market growth, with industrial tourism currently representing only 5% of total tourism revenue in China, indicating substantial room for expansion [10][12] - Experts suggest that tech tourism can drive a shift from ticket-based revenue models to experience-based economies, enhancing visitor engagement and satisfaction [10][11] Group 4: Challenges and Recommendations - Despite the promising outlook, challenges such as high initial investment costs and maintenance for tech installations may hinder smaller attractions from adopting these innovations [10][11] - There is a call for collaboration between government and businesses to innovate and integrate resources effectively, creating unique tech tourism products that cater to diverse visitor needs [10][12]