以文化品牌之力激活济阳发展新动能

Core Perspective - The article emphasizes the development of the "Jiyang @ Yellow River" cultural brand, showcasing Jiyang's unique cultural characteristics and development dynamics, while integrating historical roots, industrial advantages, and innovative practices [1][2]. Cultural Brand Development - Jiyang District is focusing on the "Jiyang @ Yellow River" cultural brand, which is rooted in the ecological protection and high-quality development strategy of the Yellow River basin, aiming to transform Yellow River civilization into urban development momentum [2][9]. - The district has established the Jiyang Regional Historical Culture Research Promotion Association, which has produced over 300 research results and published series of books to support cultural brand building [3]. Cultural Activities and Engagement - Jiyang actively participates in cultural activities, including the "Hundred Writers Write about the Yellow River" initiative, and has published a large anthology titled "Stories of the Yellow River," showcasing the historical ties between Jiyang and the Yellow River [4]. - The district has created the Jiyang Water Sound Museum, which features over twenty exhibition halls, allowing the public to engage with local history and culture [4][11]. Economic Integration and Innovation - The "Jibei Handcrafted" initiative aims to transform traditional crafts into profitable industries, with a focus on policy support, skill innovation, and comprehensive operations [7][8]. - The district has established a full-chain operation model for "Jibei Handcrafted," linking processing enterprises and cooperatives to enhance production and sales, achieving over 3 million yuan in sales revenue in 2024 [8]. Tourism and Cultural Experience - The "Nine Curves Yellow River Ten Thousand Miles of Love" night economy district is the only Yellow River cultural-themed night economy area in the country, offering a dynamic experience that integrates culture, technology, and tourism [9][10]. - Jiyang has developed seasonal tourism activities and educational experiences, attracting over 150,000 visitors and students this year through various cultural and natural experiences [10]. Future Development - The "Jiyang @ Yellow River" cultural brand is positioned as a core element for enhancing urban soft power and promoting high-quality development, with plans to further activate and popularize Yellow River culture [11].