东营｜东营创新实施品牌工程兴农富农，打造地理标志产品矩阵

Core Viewpoint - The agricultural transformation in Dongying, once known as an "oil city," is driven by the rise of high-quality agricultural brands from saline-alkali land, contributing to rural revitalization and increased farmer income [2][3]. Group 1: Brand Development and Strategy - Dongying's agricultural brand development is a systematic project that integrates technological empowerment, quality foundation, industrial integration, and innovative marketing [2][3]. - The local government has recognized the shift from product competition to brand competition, emphasizing the importance of brand building as a strategic priority [3]. - Dongying has implemented a collaborative development path for regional public brands, enterprise product brands, and agricultural product brands through various planning documents [3][9]. Group 2: Product Recognition and Market Expansion - The Yellow River crab from Dongying has gained multiple authoritative recognitions, including dual certification as a geographical indication product, and its brand value has reached 3.193 billion [4]. - Dongying's agricultural products, including Yellow River crabs, rice, and watermelons, have been recognized as national geographical indication products, enhancing their market presence [4][13]. - The local agricultural sector has successfully penetrated both domestic and international markets, with products being shipped to regions such as Hong Kong, Macau, and Thailand [4]. Group 3: Quality Assurance and Technological Innovation - Dongying's agricultural enterprises focus on maintaining high quality through strict quality control and a comprehensive industrial system [5][6]. - The use of smart technology in mushroom cultivation has led to stable production and significant export capabilities, with weekly exports reaching over 50 tons [6][7]. - Continuous technological innovation and collaboration with research institutions have strengthened product quality and market competitiveness [7][9]. Group 4: Marketing and Brand Culture - Dongying has adopted an integrated marketing approach that combines online and offline strategies to enhance brand visibility [10][11]. - The city has organized various promotional events and festivals to showcase its agricultural products, attracting significant attention from consumers and media [12]. - The establishment of online sales channels and partnerships with e-commerce platforms has expanded the market reach of local brands [12][13]. Group 5: Industry Growth and Economic Impact - Dongying has developed three major industrial clusters, including modern livestock and specialty aquaculture, contributing to the local economy [13]. - The region has achieved significant milestones in agricultural branding, with six geographical indication products and numerous recognized provincial brands [13].