文化IP擦亮地方名片，“硬件更新”更需“内容焕新”丨探寻服务消费新势能

Core Viewpoint - The article emphasizes the importance of optimizing cultural products and services to enhance service consumption, which is crucial for economic development and improving people's livelihoods [1][2]. Group 1: Cultural IP and Local Identity - Cultural IP, such as the "Yingge" dance from Puning, has become a significant local identity, attracting both domestic and international attention [4][5]. - The Yingge Cultural Theater has achieved an average occupancy rate of 80% during the recent holiday period, indicating strong local engagement and interest in cultural performances [5]. - The "Wencheng Princess" theater in Tibet has also gained popularity, with a 30% year-on-year increase in visitor numbers during the holiday period, showcasing the potential of cultural IP in driving tourism [6]. Group 2: New Cultural Consumption Scenes - Various regions are creating new cultural consumption scenes that reflect local characteristics, such as the East Gate Pedestrian Street in Shenzhen, which combines shopping with cultural experiences [8][9]. - The East Gate Pedestrian Street is undergoing a transformation that emphasizes historical preservation while catering to younger consumers, integrating elements like immersive performances to enhance the shopping experience [9]. Group 3: Economic Impact of Cultural IP - The development of cultural IP has effectively stimulated local consumption and economic growth, as seen in Puning, where visitors engage in dining and accommodation spending alongside cultural activities [11]. - The "Wencheng Princess" theater has successfully integrated cultural content with tourism, creating a positive cycle of consumption that benefits surrounding commercial areas [11]. Group 4: Recommendations for Cultural IP Development - Experts suggest a deep exploration and transformation of traditional cultural content to establish market value, alongside creating a diverse ecosystem centered around cultural IP [12]. - There is a call for the development of culturally rich products and services, including the integration of traditional cultural IP into various entertainment mediums to enhance cultural influence [12].