Core Insights - The 14th Jiangsu (Shengze) Textile Expo successfully attracted over 18,000 professional buyers and 300 textile companies, showcasing the industry's strength and fashion appeal with an intended transaction amount of 610 million yuan on the first day [1] Group 1: Event Overview - The expo serves as an industry barometer and reflects new trends in textile development, emphasizing innovation as a key theme [1] - The event features new fabric and garment products, highlighting diverse marketing strategies from participating companies [1] Group 2: Product Innovations - Hanta Textile introduced a "three-in-one" ultra-lightweight laminated fabric weighing 49 grams per square meter, designed for outdoor sportswear, which is expected to enter mass production next year [2] - Roman Roland showcased three new products, including a sports towel made from ultra-fine fibers that are environmentally friendly and possess quick-drying properties [2] - The company also presented a multifunctional towel developed in collaboration with Tsinghua University, which can serve as a bath towel, blanket, and cape, aimed at outdoor enthusiasts [3] Group 3: Marketing and Sales Strategies - The expo highlighted advancements in marketing and display methods, such as the use of AI and 3D digital presentations to enhance product visibility and customer engagement [3] - Companies are adopting a hybrid approach of offline exhibitions and online remote displays to broaden their sales channels, indicating a stable growth outlook for the second half of the year [3]
首日成交6.1亿 绸都魅力引爆纺博会
Su Zhou Ri Bao·2025-10-17 00:17