一场文艺盛宴，助力德阳消融文旅“温差” 跟着秋晚，打卡不一样的德阳

Core Viewpoint - During the National Day and Mid-Autumn Festival holiday, Deyang's tourism industry showed significant growth, with a focus on leveraging the popularity of the CCTV Mid-Autumn Gala to enhance local tourism experiences and attract more visitors to various attractions beyond the well-known Sanxingdui Museum [5][8][9]. Group 1: Tourism Performance - Deyang's A-level tourist attractions received over 1.31 million visitors during the holiday, marking a year-on-year increase of 6.58% [8] - Ticket revenue exceeded 11.33 million yuan, with a growth rate of 14.57% compared to the previous year [8] - The CCTV Mid-Autumn Gala reached an audience of over 1.98 billion globally, significantly boosting local tourism visibility [5][9] Group 2: Strategic Initiatives - Deyang launched a series of themed tourism activities titled "Follow the CCTV Gala to Tour Deyang," integrating local cultural resources with the gala's highlights [9][10] - The city introduced themed bus routes connecting key tourist sites, enhancing visitor engagement through cultural performances and interactive games onboard [10][12] - Deyang aims to transition from isolated attractions to a coordinated tourism strategy, promoting a comprehensive experience of the city [10] Group 3: Future Development Plans - Plans include direct tourist transport from the Sanxingdui Museum to surrounding areas, creating eight cross-regional themed travel routes [10] - Collaboration with local businesses, such as JianNan Chun distillery and Zhongjiang Hanging Noodles Village, to create a brand matrix combining ancient Shu civilization with local specialties [10] - Deyang is focused on long-term strategies to maintain the momentum generated by the gala, including regular themed bus services and immersive experience products [11][12]