Zhong Guo Jing Ji Wang·2025-10-17 00:55Core Insights - The 2025 Tmall Double 11 event marks the 17th edition and is characterized by the full implementation of AI and the beginning of a new era of large-scale consumption [1] - Tmall President, Jia Luo, emphasized the significance of AI and large consumption as historical opportunities for brands, aiming to enhance product capabilities and user engagement [1] - Tmall's pre-sale data indicates strong performance, with 35 brands achieving over 100 million in sales within the first hour and 1,802 brands doubling their sales compared to the previous year [1] Group 1 - Tmall will distribute 50 billion yuan in consumer vouchers during the Double 11 period, with some vouchers being allocated through the AI "Smart Benefit Engine," which has improved conversion rates by 15% [2] - The platform has achieved a 40-fold increase in computing power, enhancing the precision of product recommendations and boosting purchase efficiency by 25% [1][2] - Tmall's flagship stores have been upgraded to a 3.0 "smart state," allowing for personalized user experiences through real-time AI insights [2] Group 2 - The integration of Tmall and Taobao Flash Sale is expected to create a new market worth trillions, with 37,000 brands and 400,000 stores already connected to the Flash Sale service [2] - The current Double 11 event represents the largest investment in history, with significant discounts applicable to both Tmall and Taobao Flash Sale products [3] - The transition to a large consumption platform has resulted in a user base of 53 million 88VIP members and 300 million monthly active users on Flash Sale [2]