营销变革完成 双节首战告捷，一汽奥迪长假订单同比增三成

Core Insights - The article highlights the significant sales performance of FAW Audi during the traditional peak sales season, achieving 26,838 orders during the National Day and Mid-Autumn Festival, representing a year-on-year increase of 35.9% [1][6] - FAW Audi's success is attributed to a recent marketing system transformation aimed at enhancing customer-centricity and operational efficiency, which has allowed for a more integrated approach to marketing and sales [1][5][6] Group 1: Sales Performance - FAW Audi achieved 26,838 orders during the holiday period, marking a 35.9% increase compared to the previous year [1][6] - In September, FAW Audi sold 58,323 vehicles (including imports), reflecting a year-on-year increase of 13.5%, with a 2.9% rise in market share for domestic luxury fuel vehicles [6][7] Group 2: Marketing Transformation - The marketing transformation is guided by the strategy of "serving the market with product innovation and serving customers with marketing change," focusing on enhancing product competitiveness through a combination of reasonable introduction and self-research [2][3] - The new marketing approach emphasizes a customer-centric model, aiming to improve customer experience and engagement through innovative and direct outreach methods [3][5] Group 3: Future Outlook - The marketing system transformation is expected to enhance sales efficiency and customer experience, preparing FAW Audi for the upcoming launch of a new product lineup, including advanced electric vehicles [7] - The new manufacturing base, utilizing intelligent production and green manufacturing technologies, will integrate resources from the German headquarters and local R&D, promising higher standards and quality for domestic electric products [7]