超6亿补贴撬动51亿消费！聊城“以旧换新”激发市场新活力

Core Insights - The Chinese government has allocated long-term special bond funds to support the consumption upgrade program, particularly focusing on trade-in initiatives for consumer goods [1][2] - The city of Liaocheng has implemented a robust consumption upgrade strategy, resulting in significant economic impacts and consumer engagement [1][2] Group 1: Consumption Upgrade Impact - In 2024, Liaocheng's consumption upgrade initiatives have issued subsidies totaling 606.53 million yuan, benefiting 207,000 consumers and directly driving large-scale consumption by 4.1 billion yuan [1] - The total retail sales of social consumer goods in Liaocheng reached 108.53 billion yuan in 2024, marking a year-on-year growth of 7.1%, with automotive retail sales increasing by 18.5% and home appliance sales by 11.8% [1] Group 2: Policy Expansion and Digital Innovation - The consumption upgrade policy in Liaocheng will be further optimized in 2025, expanding the categories eligible for trade-in subsidies from 8 to 12 for home appliances and from 3 to 5 for home decoration, while also including digital products and certain fuel vehicles [2] - The "Hui Xun Huan" digital platform has been established as a comprehensive service model for the trade-in program, enhancing efficiency by over 80% in subsidy verification and achieving a trade-in conversion rate of 79% [2] - The platform has successfully recycled 533,800 home appliances and facilitated the purchase of 769,400 new items, contributing 3.04 billion yuan to green and smart home appliance consumption [2]