冰雪季开启新一轮消费预热

Core Insights - The winter tourism season in northern China has officially begun, with significant snowfall reported in regions like Xinjiang, Qinghai, and Tibet, attracting tourists and generating excitement for winter activities [1][2] Group 1: Winter Tourism Promotion - The "Hot Snow Xinjiang: Ignite the Silk Road" winter tourism promotion event was held in Beijing, showcasing Xinjiang's winter tourism resources through immersive presentations and various activities [1] - The event aims to enhance cooperation between Xinjiang and Beijing's cultural tourism industries, transforming "cold resources" into a "hot economy" [1][2] Group 2: Regional Highlights - Different regions in Xinjiang presented their unique winter tourism offerings, such as ecological landscapes in Ili, snow sports in Altay, and cultural heritage in Hotan [2] - The promotion included a forecast for winter tourism in Xinjiang, with significant events planned, including the 19th Xinjiang Winter Tourism Industry Expo and the Hot Snow Festival [2] Group 3: Collaborative Efforts - Representatives from Xinjiang's scenic spots and enterprises engaged in discussions with Beijing travel agencies and investment institutions to develop differentiated winter tourism products and improve service quality [3] - Beijing has invested over 30 billion yuan in support of Xinjiang, fostering a collaborative relationship that enhances tourism and cultural exchange between the two regions [3]