Core Viewpoint - Greebo (301260.SZ) has established a comprehensive sales model that integrates "supermarkets + e-commerce + distributors," moving beyond a pure OEM model to build its own brand with over 1500 SKUs, which is crucial for long-term sustainable development [2] Group 1: Sales Strategy - The company has developed a multi-channel sales strategy that includes both online and offline platforms, enhancing market reach and customer engagement [2] - Unlike traditional OEMs, Greebo invests in market promotion, channel maintenance, brand building, and logistics, which contributes to a stronger market position [2] Group 2: Financial Implications - The initial increase in sales expenses is expected due to the deep market penetration strategy, but it is viewed as a necessary investment for building a brand moat and gaining pricing power in the market [2] - The current level of sales expenses aligns with the company's developmental stage and strategic objectives, indicating a long-term vision for growth [2]
格力博：公司拥有超过1500个SKU的自主品牌，其市场推广、渠道维护、品牌建设等均由自身投入