向世界 再出发 第十届冬博会在首钢园开幕

Core Insights - The 2025 International Winter Sports Expo, celebrating its 10th anniversary, has become the largest and most authoritative ice and snow exhibition globally, showcasing over 500 renowned brands and attracting more than 200 top global guests [1][2] Industry Overview - The global ice and snow economy is experiencing significant growth, with many countries focusing on developing ice and snow tourism resources and promoting a full industry chain [2] - The Chinese government has issued policies to stimulate the ice and snow economy, emphasizing the importance of international cooperation and high-level exchanges [2] Event Highlights - The expo features a total area of nearly 20,000 square meters, with various exhibition zones covering winter technology, national group exhibits, and ice and snow cultural displays [10] - Notable international participation includes representatives from Austria, Italy, Canada, and Finland, highlighting the global nature of the event [1][10] Economic Impact - In the 2023-2024 winter season, China's ice and snow tourism is projected to reach 430 million visitors and generate 524.7 billion yuan in revenue, with expectations of 520 million visitors and over 630 billion yuan in revenue for the current season [4] - The event aims to foster collaboration among enterprises, breaking down industry barriers and promoting resource integration within the ice and snow sector [4][12] Future Prospects - The expo's theme, "Towards the World, Again," signifies a commitment to global cooperation in the ice and snow industry, aiming for advancements in intelligence, sustainability, and internationalization [2][13] - The upcoming 2026 Milan-Cortina Winter Olympics is anticipated to further enhance global interest and investment in winter sports, with China positioned as a leading nation in the sports sector [5]