机构：冰雪经济产业链上中下游将迎来发展机遇

Core Insights - The report indicates that by 2025, China's ice and snow industry scale will exceed 1 trillion yuan, reaching 1005.3 billion yuan [1] - The hosting of the Winter Olympics and Asian Winter Games has significantly driven the development of China's ice and snow tourism policies, venue construction, talent systems, and product operations, leading to rapid growth in the ice and snow industry [1] - The ice and snow economy is expected to become a crucial growth point for domestic consumption in China, presenting development opportunities across the entire industry chain [1] Industry Analysis - According to Jianghai Securities, the upstream segment has seen a gradual replacement of foreign brands by domestic brands in ice and snow equipment, indicating a shift in market dynamics [1] - The midstream segment, particularly in northern scenic areas with abundant ice and snow resources, is anticipated to experience an increase in visitor traffic [1] - Debon Securities highlights that the ice and snow industry, driven by events and policy support, represents a strong growth segment within the tourism industry, with ample growth potential [1] Economic Impact - The development of the ice and snow industry is expected to alleviate the seasonal downturn in winter tourism, thereby smoothing out the cyclical nature of the tourism sector and contributing to winter growth [1]