SIASUN(SZ:300024) Feng Huang Wang·2025-10-17 02:25Core Insights - Doubao has become the most popular AI chatbot in China, surpassing DeepSeek, highlighting that user-friendly design is often more important than advanced AI models [2][10] - As of August 2023, Doubao has over 157 million monthly active users, while DeepSeek has 143 million, marking a significant shift in user preference [2] User-Friendly Design - Doubao was launched in 2023 with a design that emphasizes warmth and friendliness, featuring a cartoon character as its app icon [3] - The name "Doubao" was chosen to evoke a sense of intimacy, similar to how users would refer to a close friend [3] Competitive Positioning - Doubao offers a comprehensive range of features, integrating functionalities from various applications like ChatGPT, Midjourney, and TikTok into one platform [5] - The app is deeply integrated with Douyin (TikTok in China), attracting users from the video platform and facilitating traffic back to it [5] Target Audience - Doubao targets a broader audience, particularly those who prefer voice and video interactions over text input, including less tech-savvy users [5][10] - The app has gained popularity among diverse demographics, including older users who may not be familiar with AI [5] Feature Richness - Doubao continuously updates its features, often incorporating innovations from competitors, such as 3D image generation capabilities [7] - The app allows users to create interactive voice agents with various dialects, catering to different audience preferences [9] Social Media Engagement - Doubao encourages users to share their interactions on social media, enhancing its visibility and user engagement [8] - The app's generated content is widely shared across platforms, contributing to its popularity [8] Strategic Advantages - ByteDance's experience in creating addictive mobile applications gives Doubao a competitive edge over DeepSeek, which lacks consumer platform experience [10] - Nearly 40% of users who left DeepSeek migrated to Doubao, indicating a significant user shift [10] Future Integration - ByteDance is working to integrate Doubao into its broader technology ecosystem, including partnerships with smart glasses manufacturers and automotive companies [11]