Core Viewpoint - The official launch date for "Rongan Kumquat" is set for November 8, 2025, marking the ninth consecutive year of standardized market practices to protect brand reputation and ensure market order [4][6][39]. Group 1: Industry Background - Rongan County, known as the "Hometown of Kumquat" in China, has a kumquat cultivation history of nearly 300 years and is one of the main production areas in the country [10][12]. - The county has been recognized as one of the "Top 30 Citrus Production Counties" in China and has played a significant role in drafting national standards for kumquat [13][14]. Group 2: Product Recognition and Market Performance - "Rongan Kumquat" has received multiple accolades for its quality, including national geographical indication certification and recognition as a national green food A-level product [16][17]. - In 2025, the brand value of "Rongan Kumquat" reached 6.52 billion yuan, an increase of 600 million yuan from the previous year, and it ranked 53rd in the top 100 geographical indication brands, improving by 11 places [19][20]. Group 3: Production and Economic Impact - The kumquat planting area in Rongan County reached 231,000 acres in 2025, with an expected total output of 287,000 tons and a production value of approximately 5.6 billion yuan, contributing to an overall industry value nearing 10 billion yuan [22][23]. - The kumquat industry has become a significant source of income for over 100,000 people in the county, with an average income of over 15,000 yuan per person, showcasing a successful model for poverty alleviation and rural revitalization [31][32]. Group 4: E-commerce and Market Development - Rongan County has been actively developing its e-commerce sector to enhance the sales and distribution of kumquats, establishing a trading market and various modern logistics facilities to streamline operations [34][35][36]. - The county's e-commerce initiatives have enabled rapid processing and delivery, with capabilities to handle over 5 million pounds daily and achieve delivery within two hours of order placement [36][38]. Group 5: Future Outlook - The announcement of the launch date for "Rongan Kumquat" emphasizes the county's commitment to high-quality development across the entire kumquat industry chain and aims to enhance the brand's visibility and reputation [39][40].
慢养一整年,只为这颗甜!融安金桔将于11月8日正式上市
Nan Fang Nong Cun Bao·2025-10-17 02:33