我国冰雪产业规模将突破一万亿元

Core Insights - The "China Ice and Snow Industry Development Research Report (2025)" was officially released at the 2025 International Winter Sports Expo, indicating that the scale of China's ice and snow industry is expected to exceed 1 trillion yuan, reaching 100.53 billion yuan by 2025 [1] - The report highlights a significant growth trajectory for the ice and snow industry, driven by major events such as the 15th National Winter Games, which will contribute to sustained high-speed growth [1] Industry Growth - The scale of China's ice and snow industry has increased from 270 billion yuan in 2015 to 980 billion yuan in 2024, with a projected growth to over 1 trillion yuan by 2025 [1] - Ice and snow consumption is also on the rise, with participation and consumption expected to exceed 187.5 billion yuan during the 2024-2025 ice and snow season, marking a year-on-year growth of over 25% [1] - The total consumption at ski resorts is projected to reach 78.61 billion yuan, with a 27.97% increase in spending within a two-kilometer radius of ski resorts, indicating a strong positive impact on surrounding retail, transportation, and dining sectors [1] Expo Highlights - The Winter Expo features various exhibition areas focused on winter and alpine technology, national group exhibitions, domestic ice and snow economic clusters, personal ice and snow equipment, and industry services, covering a total area of nearly 20,000 square meters [2] - The event has attracted numerous well-known ice and snow brands from countries such as China, Austria, Italy, and Japan, showcasing the international interest in the ice and snow industry [2]