9月全国建材家居市场整体呈现旺季平稳回升态势

Core Insights - The National Building Materials and Home Furnishing Prosperity Index (BHI) for September is 122.93, showing a month-on-month increase of 12.87 points but a year-on-year decrease of 3.75 points [1] - Sales in large-scale building materials and home furnishing markets reached 130.84 billion yuan in September, reflecting a month-on-month increase of 23.84% but a year-on-year decline of 8.02% [1] - Cumulative sales from January to September 2025 totaled 1,044.80 billion yuan, representing a year-on-year decrease of 3.75% [1] BHI Analysis - The BHI's increase is attributed to the traditional peak season of "Golden September and Silver October," with improved consumer sentiment driven by favorable weather and government subsidy policies [1] - The Manager Confidence Index stands at 159.64, down 3.83 points month-on-month, but remains above the neutral threshold of 50, indicating a generally optimistic outlook for the industry [1] Sales Capability Index - The highest month-on-month increase was observed in the Sales Capability Index, driven by the peak consumption season and the ongoing effects of the "old-for-new" consumption policy [2] - A dual incentive model of "government subsidies + enterprise discounts" has effectively stimulated consumer activity, leading to increased foot traffic and sales in key building materials and home furnishing markets [2] Policy Developments - A new policy document titled "Building Materials Industry Growth Stabilization Work Plan (2025-2026)" was jointly issued by six government departments, marking a shift from "maintaining scale" to "improving quality" in the industry [2] - The policy aims to facilitate a transition from traditional building materials to new material industries through capacity regulation, technological innovation, green transformation, and demand expansion [2] - Industry associations recommend that companies seize the policy window to accelerate structural adjustments and technological innovations to gain a competitive edge in the upcoming industrial transformation [2]