Mei Ri Jing Ji Xin Wen·2025-10-16 10:53Group 1 - The domestic medical beauty industry is experiencing intensified competition, leading to the accelerated arrival of the "affordable medical beauty" era [1] - JD Health officially opened its first self-operated medical beauty store, JD Medical Beauty (Beijing Guomao Store), on October 15, with over 3,000 orders sold since the pre-sale began in September, and all service slots for October fully booked [1] - JD Health entered the medical beauty sector in July this year, adding a medical beauty department to its health check-up center, aiming to address pain points in the traditional medical beauty industry such as unclear drug and device sources, incomplete qualifications of medical staff, aggressive sales tactics, and price transparency [1] Group 2 - JD Medical Beauty emphasizes user satisfaction and repurchase rates as key performance indicators (KPIs) for its medical team, rather than sales figures, and commits to transparent pricing without aggressive sales tactics [1] - The medical beauty product market is facing profit compression, leading to a general decline in performance among leading medical beauty product manufacturers and chain medical beauty institutions in the first half of the year [2]