Feng Huang Wang·2025-10-16 10:52Core Insights - The 2025 Tmall Double 11 event will officially start on October 20 at 8 PM, with Alibaba's Taobao platform highlighting three major growth drivers: Taobao Flash Sale, Taobao Membership, and 88VIP [1] - The 88VIP membership has reached 53 million users, with an average annual spending amount nine times that of non-members, contributing over 55% of sales for leading brands [1] - Taobao Flash Sale has shown significant growth, achieving a peak daily order volume of 120 million within four months of its launch, with 300 million monthly active buyers in August [1] - The Taobao Membership system is becoming a key consumer hub, covering various consumption scenarios and helping brands target approximately 1 billion consumers [1] Summary by Sections Membership and Consumer Engagement - The 88VIP program will enhance its offerings during the Double 11 period, with a total of 50 billion yuan in consumption vouchers and a "no-threshold 10% discount" promotion [2] - The Taobao Membership system has over 100 million platinum and above users, with strong purchasing power reflected in more than 90 days of annual spending [1] Sales Performance and Brand Impact - In August, 77 brands achieved over 10 million yuan in monthly sales through Taobao Flash Sale, while 490 brands surpassed 1 million yuan [1] - The platform's expansion into dining, travel, and entertainment categories signifies a continuous growth in consumer engagement and sales opportunities [2]