国泰海通:9月乘用车零售价格回升 行业价格竞争相对温和
智通财经网·2025-10-17 03:41

Core Viewpoint - The passenger car industry is experiencing a price rebound, indicating an improvement in supply and demand dynamics, with a stable pricing policy during the traditional consumption peak season of "Golden September and Silver October" [1] Group 1: Price Trends - In September 2025, the average retail price of domestic passenger cars was 176,000 yuan, reflecting a year-on-year increase of 6.8% and a month-on-month increase of 3.6% [2] - The average price reduction for domestic passenger cars compared to early 2023 was 20.1%, with the number of discounted car models increasing by 2 in September [1] Group 2: Vehicle Type Analysis - The average retail price for fuel vehicles in September was 178,000 yuan, with a year-on-year increase of 4.2% and a month-on-month increase of 4.4% [3] - The average retail price for pure electric vehicles was 161,000 yuan, showing a year-on-year increase of 10.0% and a month-on-month increase of 1.1% [3] - The average retail price for plug-in hybrid and extended-range vehicles was 199,000 yuan, with a year-on-year increase of 16.9% and a month-on-month increase of 6.2% [3] Group 3: Industry Outlook - The improvement in retail prices is attributed to the introduction of high-end new energy models and the positive impact of reduced competition due to the "anti-involution" trend [3] - The company expects that the gross profit margin for new car business among dealers will likely improve, especially for leading dealers, as the market dynamics continue to stabilize [1]