Core Insights - The launch of the new MPV model, Gaoshan 7, by Great Wall Motors' Wey brand, is aimed at the family travel market with a starting price of 285,800 yuan [1] - Gaoshan 7 features a spacious interior with a length of 5050 mm and a focus on comfort for multiple passengers, being the first MPV under 300,000 yuan to include laser radar and rear entertainment screens as standard [1] - The vehicle is equipped with advanced driving assistance systems and boasts impressive performance metrics, including a maximum power of 337 kW and a 0-100 km/h acceleration time of 5.7 seconds [1] Product Positioning - The Gaoshan series now covers various sizes of MPVs, with Gaoshan 9 targeting commercial use, Gaoshan 8 for larger families, and Gaoshan 7 focusing on young family users [2] - Since its launch in May, the Gaoshan family has received over 40,000 orders, with Gaoshan 7 contributing to the brand's leading position in MPV sales in September [2] Service Network Expansion - Wey brand has established over 500 service outlets in more than 110 cities and plans to expand its direct service coverage to 200 cities by early next year [2] - The brand has set up 35 support stations along popular driving routes in western China, providing remote rescue services for users [2] Market Impact - The introduction of Gaoshan 7 is expected to further segment the Chinese family MPV market, testing consumer recognition of the value of domestic high-end family MPVs [2]
长城汽车魏牌高山MPV高山7正式上市