Core Insights - The article discusses the evolution of AI video tools, emphasizing the shift from mere generation to real-time interaction, likening it to the transition from 3G to 4G in telecommunications [1][2][5] - The focus is on how companies like Baidu are exploring sustainable production models in the content industry, aiming to lower barriers for user participation in content creation [1][4][6] Group 1: Technological Evolution - The AI video generation landscape is moving towards real-time, interactive capabilities rather than just generating content, which is seen as a significant advancement [2][3] - Baidu's "Steam Engine" architecture has been upgraded to a self-regressive streaming expansion model to facilitate real-time interaction, addressing limitations of traditional generation methods [3][4] - The competition in AI video generation is intensifying globally, with companies like OpenAI and Google rapidly advancing their models, focusing on user experience and innovation as key differentiators [5][6][7] Group 2: Market Dynamics - The demand for real-time interaction in content creation is underestimated, as it enhances user engagement and transforms content consumption from a one-way to a two-way interaction [3][6] - Baidu's video generation capacity has significantly increased, with production scaling from millions to tens of millions, driven by lower barriers and richer user experiences [6][7] - The current focus for Baidu is on internal empowerment through technology to enhance user retention and engagement, with marketing and content creation being the primary application areas [7]
视频生成赛道竞争白热化 百度押注“实时交互”求破局