广交会家电出口回暖:拉美、中东非客户多,有厂家洗衣机订单排到明年

Group 1: Market Overview - The 138th Canton Fair has attracted a significant number of foreign buyers from Europe, the Middle East, Brazil, Japan, South Korea, and Australia, indicating a positive outlook for exports in the fourth quarter and next year [1][4][6] - China's white goods export value reached $90.015 billion from January to August 2025, with a year-on-year growth of 3.83%, and export volume increased by 7.91% to 6.337 billion units [3] Group 2: Company Strategies - Lek Electric is expanding its product categories, focusing on overseas markets for water purifiers and coffee machines, aiming to break through growth bottlenecks [3][5] - Lek has shifted most of its U.S. exports to production facilities in Vietnam and Thailand, enhancing its ability to respond to tariff changes [5] - Skyworth's white goods business has seen a 40% year-on-year increase in both export volume and value, with expectations for a 50% growth next year [7] Group 3: Competitive Landscape - Chinese home appliance brands are gaining global recognition for their technology, quality, and craftsmanship, with prices now comparable to South Korean brands in Europe [6][7] - Major Chinese brands like Haier, Hisense, Midea, and TCL are advancing their global presence, while many others focus on OEM and ODM production [6] - Gree Electric's overseas sales revenue increased by 10.41% year-on-year, despite facing a period of adjustment in the export market [7]